Laduma Ngxokolo – Brains Behind the Global Luxury Brand Maxhosa by Laduma

I have always loved things that are bold, colorful, unique, and out-there – designs that push fashion to the limit. But at the same time, I am also in love with elegance and simplicity. So my favourite designer of all time has to be Laduma Ngxokolo who can combine all the above.

Laduma Ngxokolo is the founder and creator of Maxhosa by Laduma. The celebrated knitwear designer is known for the way he creatively fuses traditional Xhosa bead work aesthetics, using mohair and wool with modern tailoring techniques. Maxhosa by Laduma celebrates beauty, culture, language, and aspirations of the Xhosa people.

Ngxokolo has made a good impression both locally and internationally since he launched the luxury brand in 2011. Maxhosa by Laduma is now telling its African story to the world through distributors in New York, Tokyo, and London. Laduma’s work has been showcased in Berlin, London, New York and Paris, and he has dressed international icons such as Beyonce Knowles to Alicia Keys. Some of Laduma’s achievements include Vogue Italia Scouting for Africa award 2015, Next Dubai Award 2015, and Pride of Africa: Africa Fashion Week Barcelona Award just to mention a few.

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