RUBICON DEBUTED LATEST COLLECTION AT SAFW SHOW LAST NIGHT

Eunicedriver Photography

Last night marked the start of South African Fashion Week, with the House of Rubicon presenting their latest collection, Mahovhohovho.

The AW’23 season collection, like the previous one in 2021, is heavily influenced by the late Dickson Ralushai, father of Rubicon Hangwani Nengovhela, founder and lead designer. Her father’s unending signature of strength and perseverance is honoured in the collection.

Furthermore, the flow of water emphasises this year’s theme. There is no denying that there is something truly fascinating and powerful about the way water flows without being hampered by rocks or other impediments. So is the new Mahovhohovho collection: a flowing and serene yet powerful and enchanting waterfall.

‘The past two and half years have been a true testament to our resilience and persistence in an almost non-operational industry. This year’s AW’23 collection is inspired by the power and strength that we possess. And just like still waters we never compromise our form but rather adapt to any trials and tribulations that come our way. The new collection will interpret the way in which water flows smoothly whilst never losing its formation, but rather adapting to the different streams that may come our way’ stated founder and lead designer of Rubicon, Hangwani Nengovhela.

 

Descended from Venda heritage, Hangwani and her Rubicon brand have always drawn inspiration from her homeland. Aligning with the classic elegance that is the image of Rubicon, the new collection will mimic the different flows of water, specifically taking reference to the majestic Phiphidi Waterfall in the northern part of the Limpopo province of South Africa.

 

In alignment with the theme of the collection, music by Limpopo’s own legendary musical genius Lwei Netshivhale was played during the live showcase.

 

With over 20 years built on high end fashion, Rubicon is a forerunner in uplifting women across the country and has proven time and time again that in order to stay on top of the fashion world, quality is highly imperative and is the true art of fashion. Hence the brand spans long standing relations with loyal clients for over 20 years or more.

Guests in attendance included Futhi Mtoba, Basetsana Kumalo, Judy  Ranoto, Melanie ‘Hypress’ Ramjee and fellow fashion designer Paledi Segapo. 

For additional information and to view the latest collection, check out Rubicon’s social media platform as per below: 

 

Instagram      RubiconClothing 

Website         Rubiconclothing.co.za

 

Leave a Reply

Your email address will not be published. Required fields are marked *